A Digital Media Practitioner, a Dreamer and a Doer
Mamonde
HELLO VIETNAM!
Mamonde - a Korean cosmetic & skincare brand that deeply rooted in the powerful blossoming energy of flowers - launched in Vietnam in September 2019 with 100% investment on e-commerce. ​
OBJECTIVES
3
Grand Launch on Ecommerce
2
Brand Engagement
1
Brand Awareness
STRATEGIES
Social Media & Influencers (KOLs) are The Key Touch Points for A Full Consumer Journey
• Build a community with target of 40,000 fans in 2019
• Always-on content on social media to create brand and products awrreness and reach more potential customers
• Collaborate with KOLs for brand awareness
• Sampling
Brand Awareness
1
Brand
Engagement
2
• Create more social engagement activities for fans to join
• Build top fan community
• Collaborate with KOLs (unboxing) for brand engagement and brand love
Grand Launch on Ecommerce
3
• Explore all possibilities of Ecom channel with promotion
• Explore media solution that enhance Ecom sales
• Create collabpartnership with flatform for engaging activities (livestream, brand days…)
OUTCOMES
76%
REACH OF THE TOTAL AUDIENCE POOL ON SOCIAL MEDIA
19%
ENGAGMENT RATE
(benchmark for beauty category = 9%)
67.8k
TOTAL SOCIAL BUZZ GENERATED BY KOLs & HOT COMMUNITIES
20.4k
TRAFFIC TO E-COMMERCE STORE IN THE FIRST MONTH AFTER LAUNCHING