Media Projects

Covid-19 lockdown was an extremely depressing time for the youngsters. It was critical that the campaign was constructed with a strategy that can guarantee quality awareness and highly engaging interactions. In this campaign, Digital was chosen as the leading media with the key focus on E-sport  to drive share gain and reinforce the brand’s modernity and relevance to the target audiences. 

Click to read more about the strategic approach and the impressive outcomes of the campaign.

Mamonde - a Korean cosmetic & skincare brand that is inspired by the pure beauty and fragrance of flowers - launched in Vietnam in September 2019 with the business focus 100% on Shopee - an e-commerce platform. 

​Click to learn more on how a comprehensive Social media & Influencers strategy has helped to establish high brand awareness and boost e-commerce traffic.

Chupa Chups launched their new product portfolio - Jelly - in Vietnam in July 2018 with the ambition of becoming one of the top brands in Jelly category. After a year, Chupa Chups Jelly has successfully secured the TOM position. Explore how media critically contributed in achieving this No.1 position.  

Every year, around 1,7M international guests visit Hoi An; among them there are approximately 1 mil. guests from
countries like the UK, the USA, Australia, Holland, and Germany. Quang Binh Tourism would like to target this group of
travelers. The challenge is how to attract this group to go to Quang Binh directly from Hoi An given that they can easily
choose other better known destinations along the country,

Mentos Wifi is an integrated campaign launched in 2018 with the aim of breaking the communication barrier and encouraging people to establish new connections with strangers by asking for Wifi password. Let's figure out how media helped to make the campaign viral and spread out Mentos's "Break the Ice" spirit. 

Football is one of the biggest prides of Vietnamese people. And 2018 was a remarkable year for Vietnamese footballs with never-seen-before achievements in regional tournaments. And with the sponsor for the National Football team, Mentos Cool White - a sugar free gum - has made their unique way to enter Vietnam market by promoting the "Victorious Smile" - a message that depicts both their functional and emotion messages. 

No5 Holiday has been CHANEL's yearly collection that brings along the exclusive makeup looks and expertly-curated gift lists and guides for the perfect gift during this jolly season. In Vietnam market, CHANEL's sole media strategy is to focus on Social Media & Youtube with very limited investment. Let's find out how CHANEL maintains their top sales with such a limited investment and strict media targeting.