A Digital Media Practitioner, a Dreamer and a Doer
MENTOS COOL WHITE LAUNCH
Vietnamese people are crazy about football.
The World knows that. And Mentos also knows that.
Hence, in the launch of Mentos Cool White in 2019, WaveMaker proposed Mentos to leverage football as the key communication platform and promoting the key message of "Victorious Smile".
With this thematic campaign, Mentos hopes to enhance patriotism and accompany the Vietnamese National Football Team in growing out to larger-scale and more professional tournaments.
MEDIA OBJECTIVES
Build awareness about
Mentos Cool White's sponsorship for
the Vietnamese National Football Team
1.
2.
Immerge "Victorious Smile" spirit and Mentos Cool White functional benefits deeper into the game
MEDIA ROLL-OUT
Announce
Kick-off
Engage
Amplify
-
Online PR
-
TV + Online TV
-
Facebook Always-on content
-
Display banner during key matches
-
OOH: LED/Digital frame/Light Box/Booth at popular/crowded locations during key matches
-
Tiktok Dance cover contest
-
E-Commerce
KEY HIGHLIGHTS
KEY RESULTS
43%
REACH ON TV
(Plan 42%)
55%
REACH ON YOUTUBE
(Plan 55%)
49%
COMPLETED VIEW RATE
(Benchmark = 40%-45%)
310k
CLICKS TO E-COMMERCE STORE
(Benchmark = 40%-45%)
0.3%
CLICK-THROUGH-RATE
(Benchmark = 0.15%-0.2%)